Art Direction + Creative Lead
 I was tasked with designing the annual report for UCLA Transportation as one of my first projects. It was a huge undertaking with large portions of data, and content on a tight project timeline. Understanding this, I made the decision to retain the basic layout from the previous year as it was clean and effective in presenting the content. However, what the overall design lacked was relevant photography correlating with the content. And this is where I focused my efforts, by shooting photographs that would help to visually highlight the university’s effort to provide efficient access and mobility in and around campus.

UCLA State of the Commute

I was tasked with designing the annual report for UCLA Transportation as one of my first projects. It’s a huge undertaking with large portions of data, and content on a tight project timeline. Understanding this, I made the decision to retain the basic layout from the previous year as it was was clean and effective in communicating the content. However, what the overall design needed was relevant photography correlating with the content. And this is where I focused my efforts, shooting photographs that would help to visually highlight the university’s effort to provide efficient access and mobility in and around campus.

 I was tasked with designing the annual report for UCLA Transportation as one of my first projects. It was a huge undertaking with large portions of data, and content on a tight project timeline. Understanding this, I made the decision to retain the basic layout from the previous year as it was clean and effective in presenting the content. However, what the overall design lacked was relevant photography correlating with the content. And this is where I focused my efforts, by shooting photographs that would help to visually highlight the university’s effort to provide efficient access and mobility in and around campus.

I was tasked with designing the annual report for UCLA Transportation as one of my first projects. It was a huge undertaking with large portions of data, and content on a tight project timeline. Understanding this, I made the decision to retain the basic layout from the previous year as it was clean and effective in presenting the content. However, what the overall design lacked was relevant photography correlating with the content. And this is where I focused my efforts, by shooting photographs that would help to visually highlight the university’s effort to provide efficient access and mobility in and around campus.

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